Marketing agency to document charity’s refurbishment project

Safe and Sound has teamed up visual marketing agency Briight to document the specialist child exploitation charity’s journey to create its new city centre premises.

Safe and Sound has secured the purchase of 8 Bold Lane, a former restaurant in Derby’s Cathedral Quarter.

This will enable the specialist team to support more young people and families and provide a broader range of services.

The charity will also make space available for other charities and organisations to deliver their services.

The team at Briight will be documenting the progress throughout the refurbishment journey, culminating in the planned official opening in January.

The first chapter in the story has just been released with Safe and Sound chief executive Tracy Harrison taking the camera on a tour of the building.

Tracy said: “We are incredibly grateful to the team at Briight for their support in this.

“Showcasing the refurbishment journey will particularly engage and resonate with young people, families and other charities who will make use of these facilities and allow us to showcase the facilities that will be made available for their use.

“It will also help us to better communicate with the funders and the many generous individuals, companies and organisations who have pledged money and other pro bono support.”

Rob Dawes, director at Briight, said: “It’s vitally important for any organisation to seize every opportunity to capture great visual content to share and grow their audiences – especially when it’s such a key moment in their history, like this is.

“As an agency with a strong sense of community and a mission to inspire the people of Derby, we are delighted to be using our expertise to help such a worthwhile charity who are working hard to protect young people and their families across Derbyshire from those looking to exploit them and do them harm – both online and in person.

“It was fascinating seeing behind the scenes in these early days of the refurbishment project, and we look forward to returning regularly to capture video updates so that everyone can see how their fundraising and support is translating into city centre facilities that will help so many local people.”

To watch the first chapter of the refurbishment journey visit https://www.safeandsoundgroup.org.uk/blog/2024/06/17/charity-highlights-briight-future-for-city-centre-building/ .