Global platform adopts accessible ticketing technology

A global ticketing platform for venues such as The O2 has adopted accessible ticketing technology developed by Nimbus Disability.

AXS is to start recognising the social enterprise’s Access Card, which is designed to improve the buying experience for disabled customers.

The introduction of the Access Registration Scheme – powered by the Access Card, which is set to first launch at The O2, will then be widely accepted across all of AXS’ venues, events, and festival partners.

Guests buying accessible tickets online via AXS, The O2 and O2 Priority will be required to enter their Nimbus Access Card ID, which details their exact accessibility requirements from wheelchair access to an essential companion.

The new system will give guests a tailored service offering ticket locations and other access facilities that most accurately meet their requirements.

Martin Austin MBE, managing director at Nimbus and the creator of the Access Card, said: “We’re thrilled to expand online booking options for our several hundred thousand Access Card holders.

“Moving to a self-serve online booking experience for disabled people is a game changer – to not have to sit in phone queues or wait for registration forms to be processed really opens up true equality of access for disabled customers.

“We’re also dedicated to making sure that those without an Access Card are able to utilise the same system at no cost by operating a free AXS Access Registration Scheme.”

Chris Lipscomb, managing director at AXS UK said: “At AXS we are always looking for ways to make the ticketing process even more effective and want it to be as tailored as possible to the needs of our customers.

“In Nimbus we have a company that will work with us to do just that for disabled people, and we are very excited to see this new process launch at The O2.”

Sam Oldham, The O2’s venue director, said: “Nimbus has an incredible track record, and we are very proud to be working with such a trusted organisation.

“By bringing in the Nimbus and the Access Card Scheme, it will mean that guests who need accessible tickets can get their requirements met even more efficiently, ensuring their journey continues to be as smooth as possible.”