Agency gets pizza the action in the US

Alphageek Digital has taken its expertise Stateside after its reputation for handling restaurant opening campaigns spread across the Atlantic.

The digital marketing agency was employed by New York-based Williamsburg Pizza to help launch its new branch in Omaha.

The company’s campaign with the US firm reached a million people, which is more than double the population of Nebraska, outperforming industry standards.

The contract came about after Alphageek worked on the digital campaigns for national Indian restaurant chain Tamatanga, which has opened branches in Birmingham, Nottingham, Leicester and Leeds, with a fifth site in Sheffield scheduled for later this year.

The firm also ran the digital marketing campaigns for a couple of Derbyshire businesses which branched out into additional locations – Bustler Market and True Pizza.

Dan Wild, head of paid marketing at Alphageek, said: “Bustler and True Pizza were two of our earliest clients and I think that really put us on the map, particularly within the hospitality industry, as we led incredibly successful campaigns.

“Williamsburg Pizza are another one of our earlier clients, and we’re pleased to have supported their efforts launching two venues now – working with a New York-based company has been really exciting for us.

“We’ve been lucky to work with clients who are great at what they do as this always helps with marketing, but working with an agency that has a tried and tested strategy in place for launches is also helpful.

“Time difference and location aren’t important these days – we’re happy to be able to deliver our service worldwide.

“We saw some really strong results in the Omaha campaign and feedback from the client suggests that this has translated into success in the restaurant too.

“We work with companies across so many different sectors, but we do seem to be getting a reputation within the food and drink market, which is great for us.”