Rams gift shirt sponsorship to children’s charity

The logo of a children’s charity is to appear on the front of the first-team squad’s shirts of Derby County for the remainder of the current season.

The shirts of the Rams now display the logo of the National Society for the Prevention of Cruelty to Children (NSPCC).

They debuted in the recent Carabao Cup Round Three match against Liverpool.

Following the purchase of the club by Clowes Developments in early July, detailed discussions were held in relation to a sponsorship logo appearing on the Rams’ shirts.

The club has opted to gift the sponsorship opportunity to a national charity with a strong influence in the East Midlands and, after several positive discussions with a number of worthy organisations in the last month, the NSPCC was the unanimous choice.

The Rams’ partnership with the NSPCC will provide the charity with the chance to raise brand awareness, not only through its presence on the players’ shirts, but also by having a presence on the club’s interview backdrop boards and website, LED advertising assets and matchday advertising inventory, giving it a global presence.

The move will also provide the NSPCC with the opportunity to further build relationships in the local community and, together with the club, the Derbyshire Football Association and Derby County Community Trust, activate fundraising opportunities over the course of the remainder of the season.

Derby County owner David Clowes said: “We are delighted to be partnering with the NSPCC.

“To be able to highlight such a worthwhile charity, one that has been at the forefront of protecting children for over a century, was one of the easiest decisions to make.

“The name on the front of the shirts should not simply be a commercial decision, it should be one taken with a consideration for what is right for both the club and the wider community. It is a privilege for Derby County to be associated with the NSPCC.”

Sir Peter Wanless, chief executive of the NSPCC, said: “I’m thrilled that the NSPCC is forming this new partnership with Derby County Football Club.

“Sport has the power to reach out to local communities and change lives, and this partnership represents a golden opportunity where the NSPCC, Derby County and the Derbyshire FA can all come together to keep children and young people safe across the region.”