New Marketing Derby hire aims to raise city and county’s profile

Marketing Derby has announced the appointment of a new digital marketing executive to help raise the profile of the city and county to investors.

Giovan Hayer is the latest addition to the inward investment agency’s team, which works to attract investment to both Derby and Derbyshire.

In the role, Giovan’s main responsibilities will be to look after Marketing Derby’s website, while also raising its profile – and that of its Bondholder community – through various social media platforms.

He is also responsible for building Marketing Derby’s eshots, which are distributed to a network of over 4,000 recipients.

Born and raised in Derby, Giovan attended Derby Grammar School, before going on to study English Language at Sheffield Hallam University.

Following his graduation, he went on to achieve a Master’s in Marketing Management at the University of Derby.

Giovan said: “There is a lot of growth, development and investment being made in Derby and Derbyshire.

“It is, therefore, a really exciting time to be part of the journey, working with Marketing Derby, to promote and highlight projects and plans, as they come to fruition.

“Being born and bred here, I have a sincere and real passion for all things Derby.

“I am looking forward to personally playing a part in the exciting journey of its future of investment, growth and development.

“Supporting and promoting key contributions from our Bondholders, and seeing the recognition on a local, regional, global platform, is certainly something to be proud of.”

John Forkin, managing director of Marketing Derby, said: “We are delighted to welcome Giovan to our team.

“He is local and well-travelled. We were struck by his knowledge and passion for Derby and Derbyshire and believe his digital skills perfectly fits the brief.”