Royal Crown Derby teams up with marketing agency

Royal Crown Derby has appointed full-service marketing agency Purpose Media to help the company expand globally and develop its digital marketing and online presence.

The company, which has been manufacturing in Derby since 1750, has grown to become an international brand, exporting fine bone china tableware and home accessories to over 50 countries worldwide.

Its products are used in Michelin star restaurants and some of the world’s top hotels, as well as on board luxury yachts and privately owned jets, and within the personal residences of high-net-worth individuals.

It has also supplied its products to every UK monarch since King George III.

Derbyshire-based Purpose Media will start with a project to launch a new website for Royal Crown Derby and initiate a digital marketing campaign using tools such as search engine optimisation, email marketing, and social media to attract trade and retail sales globally.

Melissa Oakes, marketing manager at Royal Crown Derby, said: “Our main objective for appointing Purpose Media was to partner with an agency who we could trust to build upon our long-term objectives.

“The team took the time to understand our vision and showed a real willingness to support us across all omni channel marketing requirements.

“We also looked to partner with a local business and by appointing an agency that is on our doorstep it means they can easily visit our factory and get fully immersed in helping us achieve our vision.”

Matt Bonser, account director at Purpose Media, said: “Royal Crown Derby already has a strong brand identity with a rich heritage.

“Our aim is to ensure their proposition is fully understood by all its global audiences so that the company can expand geographically and increase its sales on a worldwide basis.”