Theo gives marketing firm a boost

Marketing agency Love Marketing has been given a major boost on social media thanks to retail entrepreneur and former Dragons’ Den investor Theo Paphitis.

Owner Dawn Spendlove recently tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his near half a million Twitter followers.

The weekly initiative, set up by Theo in 2010, now has over 3,000 #SBS winners and supports small businesses in the UK.

As a result of his retweet, Love Marketing’s Twitter account had a staggering 544% increase in profile visits and a more than 2,000% increase in mentions, as well as increasing followers by over 30%. The business was also profiled on the #SBS website.

Dawn said: “Working on my own social always takes a back seat as I spend so much time on my client’s social media, so to be recognised by Theo and the SBS community is just an amazing achievement and I saw an immediate impact on my business.

“It is great to have support from Theo and that he has recognised my hard work and helped spread the word about what Love Marketing does to his following.”