Sponsorship deal puts IT firm in driving seat

Managed service provider Nowcomm has joined forces with another firm to sponsor a UK motor racing championship.

The firm has partnered with Tecserv UK to sponsor the GT Cup race season, which got underway earlier this month at Donington Park.

The sponsorship arrangement will see Nowcomm branding prominently displayed on race wear clothing and on the Mercedes Benz AMG GT3 driven by Tecserv UK chief executive Graham Tilley.

There will also be several opportunities for Nowcomm to invite clients to enjoy race day corporate hospitality at venues including Silverstone, Snetterton, Oulton Park, and Brands Hatch.

Scott Bradley, from Nowcomm, said: “As a motorsport enthusiast I am delighted that the company can support the GT Cup.

“The series has a huge following of spectators and having our branding so prominently displayed will help raise awareness of the importance of IT network and cyber security and increase our brand profile across the UK.”